NBA Fans are the Ones Being Stung
NBA basketball is an exciting sports spectacle full of drama and passion, mixed with fast paced action,
tremendous skill, and incredible athleticism. The NBA is a constant series of majestic performances that
dazzle spectators and turn the league’s players into heroes that garner adoration and near worship from
fiercely loyal fans. But underneath the persona of all this majesty, passion and athleticism, lies another
truth about the NBA. It is not all about the sport, or the competition, it isn’t about the players, or even the
fans, it is all about making a buck or two.
It is for the all-mighty dollar that the NBA world keeps spinning, and often enough that goal can conflict
with what might be best for the fans, and for the sport. The most recent example of business sense
overriding basketball sense comes in the owners’ newest favourite negotiating tactic, hostage taking, in the
hopes of finding greener pastures in the form of new markets and arenas.
Unless you have been living in a cave for the past year, fearfully hiding from the light of day and all human
contact, you have heard about the owners of the Charlotte Hornets’ plans to head south for the bright lights
and wild nights of the Big Easy. Currently the NBA has postponed its announcement on whether or not the
preliminary ticket sales have satisfied the league’s concern about New Orleans being an economically
viable market, (having already failed once in the past, you didn’t really think Utah was world renowned for
its “Jazz” did you?), the final step in their ultimately approving the franchise’s relocation.
The fans in Charlotte are understandably upset about the move. Anytime a professional sports franchise
leaves, it means a loss of jobs, tourism dollars, as well as huge amounts of tax revenues besides the obvious
entertainment and pride that accompany a local team. The team’s owners have done everything wrong in
Charlotte, from angering the North Carolina fan base by lying about the commitment of the team to the area
to trying to strong arm the community into a new arena, only adding to the disappointment the bitter taste
of abandonment.
"Due to the positive turn of events over the past few weeks, my partner, Ray Wooldridge and I are
withdrawing our application to the NBA for relocation to Memphis. As much as the Hornets are an asset to
the community, this community has been an asset to the Hornets and this team belongs to the fans of
Charlotte.”
This statement from Shinn came less than a year ago, while at the same time co-owner Ray Wooldrige was
in New Orleans testing the waters to assess what kind of returns a season ticket drive would bring in, and
what corporate support could be garnered.
Shinn and Wooldridge unfortunately do not seem to be an anomaly in the NBA. Grizzlies owner Micheal
Heisley was clearly reading from the same playbook when he bought the team before last season stating,
“I intend to do everything in my power to make this franchise a success in Vancouver. Having an owner
that is committed to this market is an important part.” One year later after making zero significant
personnel changes, and absolutely no attempt to put any fans in the seats, he declared the financial loses to
be too much to bear and relocation the only cure.
Again, just like in Charlotte one can not help but feel that bitter taste start rising up in the back your throat.
You can’t really blame owners like Heisley, Shinn and Wooldridge for being concerned with the bottom
line; after all the NBA is a business. But the lying, backstabbing and manipulation are too much for a
league in which the integrity of the sport is its major commodity. Fans everywhere have to see these poor
faith dealings with cynicism, losing trust in every facet of the league and feeling a growing fear that their
team could be next.
The Houston Rockets have parlayed that fear of losing a franchise into a new arena set to open in
September of 2003. There have already been rumours of another current team’s relocation to North
Carolina to fill the void in America’s basketball Mecca. The explanation for both incidents surely will
involve the same double talk and misrepresentation of the Charlotte/Vancouver screw jobs; this is not a
trend that will just go away.
Don’t think it could happen to you? Yeah, but the Hornets and Grizzlies are losers right? Look at it like
this, Charlotte is a basketball city, a team in the Eastern Conference that is bound for the playoffs this year,
almost half the teams in the NBA are in weaker markets with worse teams. Any glimmer of success could have made
Vancouver a mint for the NBA.
What does it mean for Seattle? On the Sonics’ front I am afraid there is both good and bad news. First the
bad, so what if Schultz is saying the right things now, the whole point is that they all say the right things in
the beginning. The right hand dazzles the eye with magical fantasies while the left slips your wallet out of
your pocket. And Schultz has already brought up the dreaded subject of a new arena; a concept many
laughed at as the lease for the Key Arena still has plenty of time on it. But it is a subject that -- if not dealt
with quickly -- can turn ugly, having been the cause for more than one NBA divorce.
As for the good news, Howard Schultz genuinely seems dedicated to Seattle, and to the Sonics. He has ties
to the community and a dedicated fan base to help keep the Sonics right where they are. Also a positive
sign is the fact that of all the owners in the league, Schultz has been the most vocal about the need to keep
the Hornets in Charlotte. Any indication that relocation in general is a bad idea in the mind of Schultz will
surely help Sonics fans sleep better.
All you need to do is watch a close hard fought NBA game and one can see the majesty, drama, and
passion of the sport, still visible despite the tarnish owners like Heisley, Shinn and Wooldridge bring to the
sport. Fans everywhere are the ones footing the bill for owners like these who look to abuse the system,
placing profits over performance. These owners are taking advantage of all of those who still look up to the
stars that shine in the NBA and dream a little each night about having the ball in their hands with the clock
running out.
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All opinions expressed in this column are solely the views of the author and do not necessarily reflect those of other columnists or staff of Sonicscentral.com
- George Shinn, Charlotte Hornets co-owner.